APTA EXPO 2023 Resource Guide

Target Audience: The target audience was our internal Siemens employees who would be attending APTA TRANSform & EXPO 2023.

Strategy Objective:To create an educational and comprehensive internal SharePoint site that provided a plethora of information and resources for all things APTA EXPO. Each page was built out with a first-time attendee in mind and provided answers to basic questions from "What to wear during EXPO?" to "What time does my booth duty start?". Additionally, it included a full list of expectations for our employees, such as who would be attending (customers, vendors, etc.) and what was expected from those staffing our booth. It also provided Siemens attendees with the following resources: hotel room block link, EXPO floor layout, the Siemens booth renderings, booking tool for in-booth meetings, booth staff handbook, link to booth staff preparation meeting recording, and more.

Situation Challenge: To avoid the same questions from numerous employees, both first time and repeat attendees, from bombarding the APTA booth organizers inbox, phones, and other modes of communication.

Results Impact: Providing this resource guide months prior to APTA TRANSform & EXPO helped to alleviate the burden of responding to frequently asked questions from multiple attendees. This platform proved useful for both booth planners and attendees and allowed booth organizers to focus on the demanding job of building out our 3,600 square foot booth. Feedback from employees also indicated that this resource guide was regularly referred to and useful.

Why Submit: This entry is being submitted because the resource guide served as an educational communication platform for our team. The effort and time put into creating this comprehensive resource guide was not only time consuming but most importantly, was thoughtful to catering to the expectations of our colleagues and anticipating the questions and preparations needed prior to attending APTA TRANSform & EXPO.